
headspace
2019 - present
Headspace is a mission-driven meditation and mindfulness app with dreams of providing every person with lifelong mental health support. Through the vast content library of meditations, sleepcasts, mindful movement, focus exercises, or human-delivered care through our coaching and clinical network, our mission is to help millions of people around the world feel better.

It’s no secret that nowadays, our digital products are designed to keep us addicted – but how do you define the success of your product if using it less means your members are feeling better?
Enter mental health tech…
I joined Headspace as an onsite senior product designer in Santa Monica just 2 weeks shy of an unprecedented global pandemic. Now as a lead, five fully remote years later and counting, I’ve contributed to over 30 initiatives spanning across activation, checkout optimization, telehealth, scheduling, provider matching, integrations, habit formation, and retention, all with consumer-facing emphasis.

be kind to your mind
〰️
be kind to your mind 〰️
noteworthy themes

✦ destigmatization
Lead dialogue around mental health in 2020, a time where we needed affordable, accessible mental health care the most

✦ connection
Ask meaningful user interview questions like “tell me about some highlights and lowlights over the last month”

✦ resilience
Witness Headspace’s historic expansion in 2021 from solely a meditation library to a suite of mental health services
key projects
Recent work (5)

Retention on Today
Q1 ’25 • Strategize, align, and sequence desirable, feasible experimentation for the home tab in the Headspace app to increase active days.
strategy | research | wireframing | testing | high fidelity UI

Coach member matching
Q1-2 ’24 • Design a system of coach member matching that is both desirable for members, equitable for coaches, and sustainable within delicate caseload limitations.
strategy | research | wireframing | testing | user interviews | high fidelity UI

Optimize text-based conversation UX
Q2-3 ‘24 • Deeply understand current member pain points of text-based care and identify viable, research informed opportunity areas to improve the user experience.
strategy | research | low fidelity | illustration | storytelling

Web checkout A/B testing
Q1 ‘24 • Improve conversion through A/B testing for the web based checkout experience. Experiments resulted in stat sig +7% and +10% lift in conversion.
strategy | research | wireframing | AB testing | visual design

Ecosystem unification
2021 - 22 • Lead complex merging of enrollment and onboarding for 2 completely independent product ecosystems as 1 streamlined experience.
strategy | audit | user flows | app migration | wireframing | high fidelity UI | prototyping
older work (2)

Research Headspace for 65+
Q2 ‘21 • Study to uncover how might Headspace better support the needs of people who are 65+.
ux research | user interviews | heuristic evaluation

Headspace Health
2020-2021 • Design elegant UI experiences for 12-week mindfulness-based intervention program for people suffering from chronic conditions.
wireframing | evaluative user testing | concept testing | high fidelity UI | prototyping